Marketing: Our Approach

LIST OF SERVICES

List of consulting services

Our Approach

Our Marketing Implementation Approach

Our expert marketing implementation guidance consulting helps you translate insights into innovation, communications, and action plans to achieve your marketing objectives.

Our Marketing approach

Marketing Planning:
We use research and modeling tools to ensure marketing planning takes place with real knowledge of how to optimize the marketing mix and maximize ROI.

Stimulated Test Marketing:
Our Test Marketing and Sales Forecasting Model can help you develop and test a marketing plan that supports new product success.

Computational Marketing:
Our Computational Modeling enables you to test different marketing strategies and optimize the marketing mix in the ever-changing bought-owned-earned media landscape.

Computational Modelling:
Our research- and data-driven marketing analytics services enhance your ability to make powerful and highly effective decisions about your marketing campaigns.

Data Driven:
Our research- and data-driven marketing analytics services enhance your ability to make powerful and highly effective decisions about your marketing campaigns.

Research Strategy:
Our marketing strategy research, analytics, and consulting services can help you move your brand from where it currently stands to where you want it to be, beginning with a marketing audit.

Segmentation:
Our Targeting model is the defining element of our market segmentation research, providing critical guidance on effectively marketing to the target of highest value to your brand.

Branding:
Our work with Brand Advocates focuses on providing you with an in-depth understanding of their importance to your brand and how to leverage them to amplify your other marketing efforts.

Implementation:
Our expert marketing implementation guidance consulting helps you translate insights into innovation, communications, and action plans to achieve your marketing objectives.

Pricing Strategy:
While technology has made gauging market response infinitely easier, the ultimate end-goal of a transformational product strategy remains the same: to introduce highly profitable new products/services

Shopper Insights:
Using a profit-driven, action-focused approach to shopper segmentation, shopping occasion/trip mission analysis, and shopper journey mapping will deliver state-of-the-science insights that drive traffic, sales, and loyalty.

Data Analytics Tool:
Our big data anayltics tools help you capture the marketing value from your research- and market-driven data assets and improve the performance of your marketing and media programs.

Integrated Communication Evaluation:
The Integrated Communications Evaluation system we offer answers critical questions about the contribution of media touchpoints and messages to your brand’s KPIs.

Marketing Mix Modeling:
We deliver built-to-suit marketing mix modeling services and a stronger business case for marketing investments to senior management.

Case Studies:
Our experience working to improve marketing performance and profitability spans across B2C and B2B companies, categories, industries, and business models.

NEXT: See What We Can Achieve for You


Welcome! Please click the link on the right to learn more about what we can achieve for you.

See How We Value Our Customers


We have a unique relationship with our clients. Here’s how we care about each of our customers…

 

Brand should not make a claim...Brand should foster conclusions on the mind of the customer

...organic forces act against customer decision to buy from you.
Request for Free Consultation

We help to develop velocity through the sales process.